Are Your Product Descriptions Putting Your Business at Risk?
When selling products online, businesses understandably want to highlight the quality and benefits of their products to attract customers. However, the wording used in product descriptions can sometimes create unrealistic expectations, potentially leaving businesses open to complaints and legal claims.
Rogers & Norton Solicitors work closely with Stephen Brown, Managing Director at E-Commerce Regulations Simplified. Stephen is a seasoned product compliance, safety and legal professional. Consulting at board level to guide, advise and assist e-commerce companies in their approach to procurement, importation, customer service and branding.
In this video, Stephen discusses some of the common mistakes businesses make when marketing their products online, particularly when using phrases such as ‘risk-free’ or ‘waterproof’. He also considers the implications of consumer protection legislation, including the Consumer Rights Act 2015, and why businesses need to be careful about the claims they make and the expectations they create for customers.
The video provides useful guidance for online retailers, manufacturers, importers and exporters, particularly those selling products into the UK market.
Chinese subtitles are included for Chinese manufacturers, exporters and e-commerce businesses looking to sell their products in the UK.
How Rogers & Norton can help
At Rogers & Norton Solicitors, we regularly advise and represent businesses involved in importing and exporting goods, including overseas businesses selling products into the UK.
Our specialist HMRC and UK Border Force legal services cover a range of matters, including customs disputes, the seizure and detention of imported goods, VAT assessments and challenges to decisions made by HMRC and UK Border Force. We work closely with industry professionals, including Stephen Brown, to help businesses understand and navigate the legal and regulatory challenges associated with trading in the UK.
Visit our HMRC and UK Border Force webpage to find out more.
To arrange an appointment, please contact Peter Hastings, specialist HMRC and UK Border Force Solicitor, by emailing ph@rogers-norton.co.uk
*The information provided in this article and video is for general information purposes only and does not constitute legal advice. Businesses should seek independent legal advice specific to their individual circumstances.